Blog & Portfolio of Leland Fiegel

Google PageRank Update

Matt Cutts recently announced that toolbar PageRanks were to be updated. I honestly don’t get what the big deal is with PageRank. Webmasters go absolutely crazy over it.

There is a big difference between toolbar PageRank and “internal” PageRank. Toolbar PageRank is public data, updated once every few months or so. Internal PageRank, used by Google themselves, is constantly updated. This is a floating point number (such as 5.234234). Mere mortals like me can’t see that.

A number from 0 (the worst) to 10 (godly) is assigned to a page according to the quantity and quality of links pointing to that page.

It’s just one of many factors that go into ranking pages in Google. Shouldn’t webmasters be more concerned about the daily fluctuations of Google’s search results than a (mostly) meaningless number that’s pushed out every 3-4 months?

Here comes another bubble

I just came across this video and thought it was pretty funny. It’s a parody of all these so-called “web 2.0″ companies popping up all over the internet, among other internet-related things. Most of the stuff they talk about is actually true.